PPC Blogs That Every Paid Search Marketer Should Be Reading
As a PPC marketer, it’s your job to keep to date with the latest news and changes in the world of paid search. And with plenty of different PPC networks (Google Ads, Bing Ads…) out there, these changes are becoming more and more frequent now.
To help you keep up to date with the latest news and improve your PPC skills, we’re taking a look at the best PPC blogs. No matter if you’re a seasoned pay per click professional or a newcomer to the world of paid search, these PPC blogs are a great way to learn new tricks. Not only will they give you a heads up of any upcoming PPC platform changes, but they’ll also give you great advice and ideas to try on your own PPC ads and PPC campaigns.
So grab your pen and paper and get ready to start taking notes! Here are the best PPC blogs you’ll definitely want to bookmark.
The Best PPC Blogs To Follow
To help you in your quest to increase your ROI from PPC, we’ve scoured the web to find you the best PPC blogs full of great advice and ideas. The chances are you may have already heard of some, but hopefully, there are plenty of new ones you haven’t. Combine these with listening to PPC podcasts, and you should always be up to date in the world of paid search.
1. Google Ads Blog
The first site on our PPC blog list should come as no surprise as its the official Google Ads blog. The largest PPC network out there, it’s crucial you keep up to date with what they’re changing. If you want the latest news and information on what Google is doing to improve Google Ads, then this is the blog you should read.
With official blog posts from Google full of news, tips, and information, this blog really has it all. Updated every week with fresh content, you won’t have to wait long for a new blog post.
Not that you won’t already be busy enough reading the hundreds upon hundreds of in-depth posts already listed.
To keep up to date with Google Ads and the exciting new and upcoming features, be sure to give this blog a regular read and save it to your bookmarks.
2. PPC Live Blog
PPC Live is an excellent PPC blog, with a long list of expert contributing authors from the PPC Live community. The main area of focus is paid search, so if you are interested in leveling up your strategy on Google and Microsoft Ads, it’s a perfect place to go.
The blog is run by PPC expert Anu Adegbola, who has more than ten years experience in managing best-in-class paid search campaigns on the agency side, client-side, and within the marketing tech space. She set up PPC Live because she wanted to create a community where hands-on practitioners are able to learn and gain new knowledge on how to test strategies and not feel like they had to break the bank account to pay for access.
New blogs are added every week, covering everything from the technicalities of conversion tracking, to the subtle art of crafting persuasive ad copy. If you check out the blog you can subscribe to get the latest posts delivered direct to your inbox. And if you’re based in the UK, be sure to check out PPC Live’s upcoming list of events to meet up with other PPC pros in person and get involved in a thriving community!
3. WordStream Blog
The next from PPC blogs on our list is WordStream which offers a range of practical PPC marketing guides and tutorials to help improve your PPC campaigns across multiple platforms, including Google Ads. Having been in the PPC industry for many years and knowing what makes a successful campaign, WordStream has very kindly shared some of their awesome PPC knowledge.
Their blog is full of detailed, in-depth guides that will have even the most inexperienced PPC users up and running in no time. Updated almost daily from a range of different authors and contributors, this blog is definitely one to add to your bookmarks list.
If you take the time to study and implement the information in these guides, you’ll certainly see a noticeable improvement in your PPC campaigns.
4. HubSpot Blog
One of the best websites for all things digital marketing industry, Hubspot is also known as one of the best PPC blogs. With a mixture of hands-on guides, infographics and surveys, this blog is a treasure cove of information for every marketer.
Featuring the work from a range of different authors and contributors, the blog might not get updated as regularly as the others, but that’s because they’re working on quality content.
If you get round to reading all the Google Ads and wider PPC blog posts, then don’t forget there are plenty of other digital marketing related posts. If you want some tips on how to improve your call to action or conversion rate, then be sure to check out those different sections.
5. Lunio Blog
You might think it’s a bit cheeky putting ourselves in this best PPC blogs list, but hear us out! Many PPC blogs will help you increase your clicks, conversions, and ROI by editing your ads and testing different variations.
However, what they don’t cover is how to battle one of the most common problems in PPC:
This growing problem affects almost everyone who uses pay per click marketing of any kind and no matter if you’re a small user or large agency, you’ll still feel the effects. To help you combat this, our blog is dedicated to helping you reduce click fraud on your PPC campaigns.
In addition to click fraud and cybersecurity articles, we also cover a range of general PPC topics including PPC campaigns, paid media strategies, PPC marketing, PPC ads, Google Analytics, landing pages, Facebook Advertising, and of course, Google Ads.
It doesn’t stop there, however. We regularly host webinars with industry experts, and publish new reports surrounding the state of paid media and ad spend – giving you everything you need to supercharge your campaigns.
6. AdConversion
In the B2B marketing space? Then you need to check out AdConversion. Their guides are a B2B marketer’s dream – insightful, informative, and in-depth.
Offering genuine advice and marketing opinions from proven marketers, AdConversion has a wide range of blogs, guides, tip & tricks, and more to keep you at the top of your game.
Their other resources are great, too. Checklists & templates ensure you don’t miss a thing when launching new campaigns, and their Google Ads Budget Calculator can be useful when estimating costs, ROI, and ROAS from Google Ad campaigns.
7. PPC News
Admittedly, this is more of a newsletter than a straight up blog, however using this link you can read through previous editions in a blog-like fashion.
PPC News is a secret weapon for staying bang up-to-date with all things PPC. Industry news, platform updates, new features, and more – it’s a great way to stay ahead of the curve in the often confusing world of paid media.
Spearheaded by Yoann Ferrand, one of the most influential voices in the PPC world, PPC News is a collaborative project incorporating the latest news and PPC advice from top marketers around the world.
If you sign up to the newsletter, you can choose to get updates daily, weekly, or monthly – whatever suits your inbox. For those looking out for cutting-edge updates as soon as they happen, you can get daily updates. For those who prefer only the crucial updates every so often, weekly or monthly may suit you better.
We recommend PPC News as it’s the epitome of quality over quantity. There’s no fluff – just the stuff you need to know about product updates, and impactful industry updates.
8. Search Engine Land
Another website on our list of the best PPC blogs known for its authority articles and advice is Search Engine Land. The name might sound weird for a PPC blog, but that’s because it covers all aspects of digital and search engine marketing.
Divided into several categories, not only will you learn about how to improve your paid search campaigns, but you’ll also discover lots of helpful tips and tweaks.
Aside from the paid search section, Search Engine Land also has great Search Engine Optimization (SEO) and Search Engine Marketing (SEM) sections covering the latest changes in Google’s search engine. Since PPC and Google search are so closely related, keeping up to date on search engine updates is also really useful. With so many high-quality articles, Search Engine Land is definitely a great place to improve your knowledge on Google Ads and wider search marketing topics.
